US 2016 General Election Launches


Voter Assistant Features

For the 2016 General Election, we launched four voter assistant features including information for voters on key deadlines, customized state by state voter registration info, ballot information and polling place information.  All features were localized into English and Spanish and they received over 150M impressions.

For the 2016 General Election, we launched four voter assistant features including information for voters on key deadlines, customized state by state voter registration info, ballot information and polling place information.  All features were localized into English and Spanish and they received over 150M impressions.

Candidate Information Features

We launched a feature that allowed candidates to claim and edit their knowledge panel, providing statements on their top priorities and on key issues.  These candidate authored statements were placed in a carousel alongside the algorithmically curated candidate statements we launched during the primaries.

We launched a feature that allowed candidates to claim and edit their knowledge panel, providing statements on their top priorities and on key issues.  These candidate authored statements were placed in a carousel alongside the algorithmically curated candidate statements we launched during the primaries.

Election Results Feature

We launched an election results feature with live data for Presidential, House, Senate, Gubernatorial and Referenda contests.  The launch included international version of the feature tailored for non US users following the election results and internationalized into 35 languages.  During the peak hour, at 11:00 PM ET on election night, almost 35% of global search traffic was looking for election results.  This launch also featured a successfully pilot of a new open format for election results data using a standard co-developed with NIST.

We launched an election results feature with live data for Presidential, House, Senate, Gubernatorial and Referenda contests.  The launch included international version of the feature tailored for non US users following the election results and internationalized into 35 languages.  During the peak hour, at 11:00 PM ET on election night, almost 35% of global search traffic was looking for election results.  This launch also featured a successfully pilot of a new open format for election results data using a standard co-developed with NIST.